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Sports Entertainment and Tourism: Marketing

In Sports, Entertainment and Tourism: Marketing Academy students will have hands-on experiences working with local businesses and programs at the high school, college, and professional levels. Students learn about the latest marketing trends, techniques and technologies used by professionals today and develop the innovative thinking and communication skills needed for these career fields.   


Students will learn about the management of sports and entertainment venues, develop promotional plans, discover how endorsement deals work, create fan in-game experiences, and so much more! Additionally, students will have the opportunity to manage the video board at Ashley Field at Bank of Sun Prairie Stadium.  Tourism Marketing management will allow students an opportunity to explore this fast paced service industry that generates over $1 trillion dollars in economic activity! In this project based curriculum, students will develop customer service and professional selling skills.


Within this course, students engage with reading, writing, speaking, and listening skills essential to the professional world. Meeting the same standards as junior/senior English classes, students will analyze markets, develop business ideas, and present convincing proposals. They will learn how to conduct efficient and effective research, how to answer real-world questions, and how to present information to different types of audiences and to use different presentation modes. 

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  • @ Dec 31
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